There is no escape. In just three days, a horde of marketing drones will descend upon Jacob K. Javits Convention Center to discuss "the future of media, marketing and entertainment." "Monetizing intellectual property" is the order of the day, as is "aligning with high quality virtual world franchises in order to further engage consumers."The banality of the gathering -- the utter paucity of imagination -- is summed up neatly in the title of the morning panels: "Kids and tweens: Why virtual worlds are the new Saturday morning television."
Ka-Ching!
The opening keynote address will be delivered by a senior brand manager from Mattel who describes herself as the Chief Barbie Girl. Responsible for a "next generation fashion doll that unlocks premium content on Barbie.Com," she also maintains a blog that covers the restaurant scene in Southern California.
Ka-Ching!
If you listen closely, you can hear the sound of the founders of HerInteractive crying themselves to sleep...
Ka-Ching!
